Thursday, November 02, 2006

How To Sell Dogs Online

How to sell dogs online revolves around two key factors:
1. Where you advertise
2. The quality of your advertisement.
For the first factor, check the resource box at the end of this article for a leading online advertising medium that has a very high sales rate in the Pets & Dogs category.
When it comes to the second factor, a little thinking and research is required before submitting your ad.
The first thing to do is spy on the competition. Simply put “Yorkshire terriers for sale” in Google and see what ads are already out there (or whatever breed of dog you specialize in).
As you browse the ad listings most will be quite mediocre and hardly warrant a second glance. That makes it easier to identify the ones that are different. As your eye scans the listing which ad(s) jump out at you? Which one gets you to click?
If the ad had that effect on you, you can be sure it is having that effect on many others too! So analyze that ad. What makes it good? What made you stop and click on that ad more than all the others?
Now simply copy the style. Note, style, not the exact wording of the ad. Perhaps after analysis you realize there were emotional, appealing words or adjectives used that gave the ad a certain feel.
Instead of just describing your dog breed by its name, what characteristics of the dog make it lovable, or endearing? What are most dog owners of this particular breed looking for in a dog? Companionship, loyalty, protection?
Then choose appropriate emotionally charged adjectives whenever you mention the dog by name.
The headline of course is of crucial importance. The first 3 or four words should describe your dog in very appealing terms and the second part of the headline should provide a reason why the prospective buyer would want to read more.
What are you offering that other breeders of the same dog are not emphasizing? Is it to do with your experience, your facilities, special features or markings on the dogs you are selling? Choose a unique feature and emphasize that in the headline and the advertising text.
So again the question, “How to sell dogs online?”
Simply focus on these two factors, 1) where you advertise, and 2) the quality of your advertisement. You will be ahead of the competition and stand a high chance of being seen.
Mike Anthony Jones is a writer and webmaster with over 10 years experience. Check this page for a key resource for dog sellers which is a “Must Have” - http://www.vitalstop.com/Marketing/post-free-classified-ads.html
Mike has additional resources for online sellers here showing you how to choose the right autoresponder and get a free 7 part email tutorial: http://www.vitalstop.com/Business/autoresponders.html
To see how to maximize sales from your online shopping cart learn from Mike’s free demo here: http://www.vitalstop.com/Business/online-shopping-cart-software.html
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